Image Optimization For Increase Of Inbound Traffic

Upload image for better traffic

It is said that, in order to stir emotions, visual stimulus is better than any other stimulus. The same is the case for internet marketing. You can get more traffic and visitors to your website if you put images on your webpage. The moment there is an image for your product, you will get more business. Remember that an image on your webpage will automatically put your website on the top of the search result. This is because, image results are always displayed first on the Search Engine result page. The moment a visitor clicks on the image, he is directed to the website.

Optimize your image for better results

Now that you have decided to put an image for your product, you should strive to optimize it. The image optimization is very important to have a good response to your website. You can improve the chances of getting more results by taking these few simple steps.

•  The first thing that you must do is to use a name for your image file corresponding to the keyword of your webpage. For example, if your webpage is about magicians, the file must contain the key word i.e. magicians in it. It is even better if you can be explicit in the file name and use hyphens to separate the keywords. For example you can name the image file as magicians-in-brisbane.jpg

•  Try to use descriptive text for Image Alt attribute. The keywords should be same for the name of the file and the Image Alt attribute. In the above example the image alt attribute should be “Magicians in Brisbane ”.

<img src=”magicians-in-brisbane.jpg” alt=”Magicians in Brisbane ”>

•  Beside the Image Alt attribute, you should also use the Image Title attribute. This will make your image more optimized and will be easily visible to any one clicking on the keyword or the image. For this, you have to write the command as:

<img src=”magicians-in-brisbane.jpg” alt=”Magicians in Brisbane ” title=”Magicians in Brisbane >

•  The position of textual content also determines the optimization of image. The image and its content should be placed as close by as possible so as to have better search result. The content and its position are very important for the image to relate to the content of the website.

•  The Google search page features the bigger images on the top and then the other images in descending order. Therefore, it will be a good idea to have a bigger image so that it is featured at the top of the search engine result. You can use Width and Height attributes in the tag of the image to show the size of the image. Your command will be

<img src=”magicians-in-brisbane.jpg” alt=”Magicians in Brisbane ” title=”Magicians in Brisbane ” width=”600” height=”400”>

•  The rest of the website should be optimized through unique content, keywords inbound links and other optimization tools.