Your website promotional strategy should act as part of your marketing strategy and enough time
should be assigned to it to ensure it works and gets you the results you are looking for. There are
certain promotional mishaps you will want to avoid and here we will discuss them in more detail
so that you know what to look out for.

Avoid working with frames
The first thing to know is that frames are not the same as search engine ‘spiders. You could sit
around all day and work your content to sit within a frame but realistically, do you want to go to
such tremendous effort when you could focus your efforts elsewhere?

Flash might look good but why it’s best to avoid it….
The nest thing is Flash. It might look fantastic but it isn’t overly usable and might prevent you
ranking as high as you want to. Your top priorities should include how the user experiences your
site so don’t dwell on making it look amazing when it might impact how easily your users can
access your information.

When writing your titles and tags
When you are writing your tags, include a little more information that will help search engines
rank you  higher in terms of relevance. If you use your keywords and phrases in your titles and
tags you can expect the keyword density to increase and your website to appear higher in the
listings.

Keep your titles the right length
It’s all about balance. You don’t want to stuff half of your content in your title so that it outweighs
the content it refers to, but you can still take the opportunity to write a simplistic title with your
keyword or phrase in it.

Don’t confuse your text with images
Some people get rather carried away with imagery and illustrations when really they just detract
from the readers’ ability to read what you have written. Of course images will add to your content
and can convey a sense of what the text is about, but the reader should be able to then decide to
read on if they choose rather than have to fight through your design to get to the content.

Head your text with titles
Your pages should be headed by titles and keywords or phrases and not by graphics. You site is
supposed to get people’s attention by appearing high on a search engine results page. Your text
will achieve this for you whereas graphics will not.

Use keyphrases rather than one-word search terms
You might like the idea of having a very broad keyword that will get you lots of traffic but in reality
this is not the case. The best advice is to have a keyphrase that includes up to four words so that
the search is narrowed and you get visitors to your site that actually want to know about you and
what you  do. Too generic a term will simply get you traffic that is of no consequence to your business.
If you are looking at conversion rates to see how many interested visitors are taking some form of action
when theyvisit your site then this will only be skewed by the number of visitors that were looking for
something completely different.

Remember the importance of links
Get some relevant links in the content of your text. You can’t ignore how valuable these links are in
strengthening your content and thus your relevance in search engine results listings.

Don’t overuse your keywords
Your website promotion strategy but calculate how much is enough keyword usage and how much is
too much.  There is a fine line. If you bombard the reader with your keywords, your text will become
nonsensical.

The dangers of lengthy URLs
Lengthy URLs can prevent a search engine from indexing your pages in the way they should be and you
will end up with lots of symbols that will confuse search tools. Remove these by taking advice from your
website developer and promotional specialist.