Are you looking for an efficient alternative to search engine-oriented traffic? Don’t put all your eggs on the search engine algorithms. Yes, you can take advantage of other really efficient, reliable and multiple traffic-generation-sources to reach out to your prospective clients.

Alternative Traffic Sources & Exposure

You can grow your conversions and sales via exposure from a wide range of online sources, in addition to the search engines. No doubts, it is worthwhile to get several visitors everyday via search traffic; however, don’t forget that there are two ways to access a website – getting the specific URL, or via links from other webpages, ads or emails. If it were that simple to generate multiple visitors from SEO daily, it would have been the way for everyone to follow. However, several individuals and companies are not patient enough to deploy the necessary efforts; also, most of them are constrained by capital to embark on success-oriented organic SEO campaign.

You have options other than paid traffic sources and search engines; they include content or editorial positioning for consumptions through peripheral search. Peripheral or tangential refers to clicking an ad or link from a different webpage. The reason is that the visitor had no previous intention to visit the website when logged on.

The click on the tangents in question may likely take place from links embedded in articles, links in ebooks, an RSS feed, web 2.0 properties and other sources. This is the logic; along the line, users discovered something useful in the course of surfing the web and decided to research more on it by getting to its root or source.

It doesn’t matter how the visitor got enticed to follow the link from a commercial or educational impulse; the thing that matters is that passive editorial links are capable of driving stable stream of traffic to your webpages.

We all know that the sponsor of the ad or the person who placed the links did that deliberately. The important thing is that any traffic generated from these sources is highly valued and more qualified when compared to traffic from a cold click coming from a search process; reason being that they are already qualified from the warm-up procedure.

The Message or the Medium

Individuals have layered interests and are multi-faceted, depending on their various experiences and subjects of interest. Here’s the implication; by circumstance, the medium does not count much, rather, it is the message that the reader is connected to. Emotion is the quickening force and if it happens, or does not happen on your webpage, the relevancy of a search engine or another webpage becomes useless provided the conversion is generated.

Coming from the chronological standpoint, it was the effort of users that landed them to the initial webpage, or it could be that the webmaster who was involved in the content promotion was excellent with the syndication task (feeds, email, cross-promotion and others), and opportunity brought those users to the site.

Take advantage of other traffic sources today and generate more leads, traffics as well as conversions.

Gaining optimum SEO rankings for a valuable keyword phrase requires the adoption of a link building technique that attracts other similar sites to place links of your site on theirs.
This is done using the keywords you desire to achieve a rank with. On-site SEO does not play a substantial role in the success of your overall SEO ranking; however, a well optimized website would need a lesser volume of reasonable links for attaining the higher rank.

The following are top website optimization tips for higher Google SEO rankings:

• Your Title Tags Should be Optimized
  The words that are displayed on the first line for a Google search result, is known as the title tag – this is your head line. Google includes title tags in the elements it uses to ascertain the theme or subject of a particular web page. Therefore, make sure that the keywords you desire to get a rank on, are placed within the title tags. Don’t forget that web visitors often read through this tag in order to decide whether or not to follow the link to your site. Make sure that your title tags are limited to 60 characters.
• Ensure that Your Internal Links are Optimized
  The first thing that comes to the mind of many when considering link building is on how to get other sites link to theirs – this is very essential of course. However, more often, a lot of people do not remember that they can use their own websites to establish links to their site pages which they desire to obtain a rank for. If you want to boost your SEO rankings, simply build a link from your own website pages to other relevant pages. And bear in mind that a larger website plays a positive role in better SEO rankings via internal linking – Wikipedia is a typical example.
• Every Web Page of Yours Should Have Unique Content
  When it comes to SEO ranking, duplicating content from another site or web page is a big issue. If you employ other SEO strategies correctly but fail in content uniqueness, the entire effort is in vain, particularly for ecommerce sites. A unique 300 – 500 word-count article on every page of your website will be a good basis on which Google and other search engines can differentiate your website from others.
• Each Profitable Keyword Should Have a Webpage
  If you want to achieve effective ranking of a web page for your keyword that is profitable, ensure that you remember to include that keyword in the web page’s title tags. Profitable keywords are those with monthly searches exceeding 1,000. Since there is a limit to the number of keywords you can incorporate into a page’s title tag, it is more realistic to integrate 3 – 5 keyword phrases for each page. Achieving ranking for more keyword phrases would necessitate creation of extra web pages on your website that targets the keywords, and don’t forget to integrate the keyword in title tags.

Inbound links are becoming a more important aspect of Search Engine Optimization.Ascertaining the worth of these links can also be very essential. This is particularly the case when any kind of investment is being made in deriving those links.

Here’s how to identify valuable inbound links:

• The Webpage Source Should be Indexed By Google
  Before settling for a link from any webpage, verify if such web page is indexed by Google.It is easy to tell that a page not indexed by Google would not be recognized when it links to your page; so it is as good as not having any link.
• The Relevance of the Link to Your Business Model
  How relevant is the link to your business theme.As an instance, if you offer debt relief services, it will make sense to link to web pages that contain information about debt management services.
• Page Rank – PR
  Although not the ultimate, Google Page Rank 5 is definitely prioritized than a PR 1.And of course, a PR 7 or something higher offers something real juicy.The bottom line is this; it is better to have a mix of links from various page ranks to make it appear really natural.
• Detecting Paid Links
  Any link that is identified directly as paid link should be avoided.To spot such web pages, look out for terms such as ‘advertisements’, ‘sponsored’, ‘partners’ etc.Major search engines such as Google dislike paid links and would easily identify them with the words specified; when this happens, such links will attract no value.

If you must link to a ‘paid’ web page, employ techniques such as the use of image instead of text. Then, avoid anything that may indicate the status of the site in the image’s alt attribute. This is very essential if you really want such link to count, otherwise Google will ignore the link outright.

• Inbound Links
  Does the page link to other web pages? And what is the nature of the sites that link back to it? Better still, what is the anchor text of those sites indicating?
• Outbound Links
  Ensure that the page is linking to less than or exactly ten other sites including your own. More outbound links depreciates the link value passed to each webpage.
• Link Placement
  Google in particular, and other search engines have put so much effort in the recent past years in making attempts to spot none ‘editorial’ link in terms of context.To this end, it is sensible to stay away from links placed in blog rolls, footers, and similar link placements that indicate ‘non editorial’. Links placed within the content is to be considered. Good link placement can attract great worth, as well as pass link juice.
• Avoid ‘NoFollow’ Link
  Do not look at links that feature ‘nofollow’ attribute since they have minute offer when it comes to passing link popularity or juice to your webpage. However, you can sometimes consider them because they can offer a natural look to your link building, to the search engines, and also bring you traffic – e.g. is Twitter.
• How Long has the Domain Been Around
  Domains that have existed for a substantial period of time tend to attract search engines. The reason is that such domain must have garnered some good links itself during these periods it has existed.
• Site’s Alexa Rank
  This can serve as a clue to the extent of popularity of a website.

Until the recent past, your website could get higher rankings on Google with increased number of inbound links, no matter from where they came.
With Google and other search engines seeking constant improvements to webpage ranking methods, it becomes imperative for getting the right links so as to ensure being listed on the first page of search results.

Your Google rankings could go down with unnatural links

Following are the unnatural linking patterns that Google is known to detect and hence such practices don’t work out well:

Automated linking systems and Link farms

There are online services that allow you to put some code on your website or to join a system, so that, your site gets hundreds of links in a very short period of time with little effort involved.
Google detects them and considers that you are spamming.
You could be penalized for such an act and your websites position in the search results will be lowered.

Paid links

Google has made it clear through its anti-spam guru Matt Cutts that paid links would be considered spam.
You should hence be very careful when buying links. With paid links, you might lose your rankings on Google.

Your Google rankings improve with natural links

Natural links are sensible links.
If you have a website about Sassy Baby products, a totally unrelated link to a Vacation Rental website would just look strange.
With more related websites linking to your site, your website ranking on Google’s search result pages would get higher.
Your website should be linked to related websites and must have links from sources that seem to “naturally” link to you like blogs, social bookmarking services, internet directories, etc.

5 Steps for getting better links to your website

1. Your website has to be worthy enough for links

It is easier it is to get links from other websites if your webpages are really interesting.
Webmasters will link to your site only if your website is replete with good content and not with just a collection of many affiliate links.
With “Top 10” lists, “How to” articles, or even a controversial statement, you would end up with web pages that get good inbound links.

2. Related websites and blogs have to be contacted

Include an article on your website that solves a specific problem.
Initiate contact with related websites and bloggers who have written about that topic, and make them point to that and other interesting content on your site.
You could well be on the process to excellent link building.

3. Submit your website to related Internet directories

You can get easy inbound links by submitting your website to related and relevant Internet directories in the right category. This would bring about a positive impact on your Google rankings.

4. Have the social bookmark services to facilitate adding your website

Create an easy option for visitors to bookmark the link of your website.

5. Link to different pages of your website with varying link texts

Links to the home page of a website quite often helps to get direct links to the web page that need be promoted on search engines.
Links can e to different potential pages as well.
Such links from the related websites should use different but relevant texts to link to your site.
Web pages using same text to link to your site would look quite unnatural.

You have to make sure that your web pages are user-friendly and interesting by creating interesting and link worthy web pages with optimized content.
It is extremely important to have the right kind of links for higher ranking on Google and other search engines.

Article marketing is one of the most overlooked methods of advertising available today. Promotion is something that all website owners struggle with and many will hire a SEO expert to build up their customer base and improve their rankings with the major search engines.

What many people do not realize is that article marketing is a cost effective alternative to expensive advertising campaigns.SEO is vitally important to the success of your online business. Without search engine optimization it is virtually impossible for potential customers to find your website…

If you do not market your business, it will not make any money. You must be sure that the search engines look at your website and rank them high in their listings so that your site is one of the first ones listed. Article marketing will take you a long way towards that goal. Here is a guide to article marketing for SEO:

1. The title of your article should include the keywords that you feel are important to generating traffic to your site. Keyword research should be done to see exactly what the most popular keywords are so that you can optimize your article to get results.

2. The title of your article needs to be curiosity invoking. This means that when a reader sees the title of your article, they should be compelled to investigate it further to see exactly what it is all about. If you find that you are good at writing the articles, but struggle with the creativity needed to develop good titles, invest in the help of a friend or family member who understands the topic at hand and can help you to create catchy titles.

3. The content in your article must be of good quality. Do not just sit down and crank out some material that may or may not be relevant to the topic you are writing on. Do a little research ahead of time and be sure that your material is fact based and valuable. Edit each and every article for grammar and spelling mistakes. Poor grammar is one of the worst, and most common, ways to take away the credibility of an article and the author.

4. When writing your article, be sure to keep the paragraphs short and to the point. Use sub-headings and bullet points for emphasis. Long paragraphs and narrations are not good as they make it very easy to lose the attention and interest of the reader.

5. At the end of the article, be sure that you summarize the important points and provide a call to action or understanding. This means providing a link to a product or a page with more information.

Generating traffic to your site is the whole goal of SEO and article marketing is an important way of doing this effectively.

Click here for using our article marketing service.