Website ranking will change after the advent of Google Caffeine. Although nothing detailed has been released about Google Caffeine, the insiders and webmasters are sure that it will bring a lot of change in the ranking of your webpage. Google Caffeine is going to change a lot of its parameters to rank the website. Though some of the old parameters are sure to stay, yet you need to do a bit extra to rank your website high on the search engines.

The changes that will be brought to Google’s next index – Google Caffeine

The expected changes that will affect the ranking of websites include:

• The speed of the website : The speed with which a website loads will play a vital role in determining its ranking on a search engine. The websites which take longer to load will be left behind by websites that open quickly. With high speed comes higher Google ranking.
• Bad links : If the website has too many broken links or links from spammers then it is bound to have a lower ranking. These two factors will be major yardsticks in the ranking process. A bad neighborhood or too many known spammer links can actually have negative impact on the search engine.
• Quality does matter : The Google Caffeine will rank a webpage according to its quality of content. The content should be highly optimized and the navigation of the website must be easy with good inbound links.
• Social bookmarking : Social bookmarks will also have a positive impact on the ranking of the websites. If the website has more social bookmarks, then it is assured to attain a higher rank on the search engines.

What you can do for a higher ranking of your website on Google Caffeine

Knowing that there might be changes in the ranking criteria for the websites when Google Caffeine is released, the following tips can undoubtedly put your website on top of the search engines.

• Spam free website : Make sure that your website doesn’t contain any spam and in case there is any spammer website that puts its link on your page, remove it at the earliest. Ensure that nothing on your website represents a spam like camouflaged text or image links etc.
• Website design : Design of your website becomes significant with the Google Caffeine. Make sure that the font color of the text matter stands out clearly from the background. The website should avoid having fully automated linking systems as it may be considered as spam and could lead the way to losing your ranking.
• Easy navigation : Your website should have easy parsing by the search engine spiders so as to make the navigation easy and clear. This will help the website in achieving a better ranking.
• Inbound links : Link building will continue to remain important even after the Google Caffeine is introduced. You must therefore focus on quality links that will improve the ranking of your website. Getting good links from social networking sites will increase the page rank of any website and hence you must focus on that.