We can carefully analyse your website from a strategic marketing perspective and make
recommendations that will improve your traffic, increase your leads, and generate more business.
Our Website Audit will involve the following:
Business Profile
Understanding your business objectives, and the objectives you have for your website.
Target market profiles: A profile of your online target market and demographics.
Situation analysis
Alignment: How your website is aligned with your core business and its strategic objectives.
Keyword Analysis: ( what keyword search phrases your website is currently targeting )
Ranking Review: What level of organic ranks your website has achieved.
Competitive analysis: ( Who is your competition online, their strengths and weaknesses )
Performance Analysis Report
An analysis your website’s Previous performance with our extensive visitor tracking software.
We use special Web log Analyser Software to read and interpret your raw log files from your server and turn
them into easy to understand stats that you can use to tweak your search engine strategy.
Building a profile of your existing visitors
- Average time spent on the website
- What pages they viewed.
- Top Search Keywords they used to find the website
- What search engine they used to find the website.
- What pages had the most Visitors?
- What were their top entry Pages to the website?
- What were their top Exit Pages from the website?
- What countries did they originate from?
We can read the stats on your site for a previous period of time like 3 or six months, with this information
we can get a clear picture as to your websites previous performance.
SEO Compatibility report
Domain name and Hosting
Domain name
Hosting (Is the site hosted in the correct Geographical region?)
Profile on the main search engines.
Number of pages currently indexed by the major search engines (Search engine saturation report) Number of incoming links (link popularity Report)
Current Keyword search Phrases the website can be found under.
Rankings on the three main search engines under these search phrases.
Current Page Rank and Web Rank value.
Site structure and overall search engine compatibility
Title review
Meta tag review
Content review
Navigation structure review
Bad copy, broken links
Are Title tags customised for each targeted page?
Are Description tags customised for each targeted page?
Are keyword tags customised for each targeted page?
Advantages of this report:
This report will give you a clear understanding of your current as well as previous performance online, it will afford you with a detailed profile of visitors to your website, their origins and behaviors, what keywords they use to find your website and what they viewed while visiting your website.
With this information you will be able to develop a very successful internet marketing campaign moving forward.
Contacting us
If you would like any further information on any of of Internet Marketing services
or to avail of a free consultation then please complete our online enquiry form here
