Keyword Research

Defining your online target market is the first step to a successful online presence, the second is probably the correct Keywords or search phrases to target your websites content towards.

Relevant, targeted keywords and search Phrases can get your website to the top of the search engine rankings and help you attract visitors interested in your web site’s content and products.

For instance if someone searches for a particular type of product on a search engine and finds exactly what they’re looking for is a better sales lead than someone who is on an website and happens to see an advertisement for a particular product.

How to determine your optimum keywords and search Phrases

Suppose you sell home ice cream making supplies and attract visitors to your website with interesting content about ice cream in general – like ice cream recipes. So your keywords wouldn’t only be product-oriented (ice cream maker, rock salt, etc), you would also include keywords and phrases that describe your content (ice cream recipes, history of ice cream, etc.).

Overly broad search Phrases rarely work well.
Example with “ice cream” as a keyword, your website would competes with many thousands of other sites for attention.

However, the more targeted “ice cream recipes” phrase increases your chance of appearing near the top of the results list. If you really want to get specific, your site would always be at the top of a search on “okra ice cream” – if any users were to actually search on it.

Here is an example of how many references there are for the various search phrases: Ice cream, ice cream recipies etc.

As you can see, the more focused the search phrases the less competition you will face.

Further advice

Plural Terms:
Most people use plural search terms because they hope to receive a list of results and not a single site.
So remember to use lots of Plural search Phrases.

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