Online marketing has seen a lot of changes in 2009, most of which points out to the fact that 2010 will see an emergence of real time web. This will become more popular than the earlier methods of search engine optimization. The latest launch of BING, merging of Microsoft with Yahoo and the announcement for Google Caffeine will change the face of search engines.
Ways to improve your website ranking in 2010
• Webpage load time: The ranking of a website depends on its loading time. If your website takes long time to load then it probably will not achieve better ranking as people will avoid opening the site. So it is important that you reduce the load time of your webpage by using reputed web hosting services. This will be a major factor that helps in the ranking of a website.
• Google Local Search: To increase the ranking and for achieving better traffic to your website, it is better to get listed in Google Local search. You are bound to be seen and contacted more by the local community, which will in turn directly increase your sales. This is because people prefer to purchase things from nearby places rather than from far away places.
• Social media: Your involvement with the social media like Facebook and Twitter will increase the conversation ratio of your website. At social media platforms, you can converse with the prospective buyers and also build relationship with them. Through forums and chats you can solve any query related to your product immediately, and it will help in increasing the ranking of your web page.
• Reach out to mobile users: Many people check their Facebook and Twitter s well as other websites through their mobiles as they are busy to check regularly through the traditional means. Therefore, how your website appears on the mobile is important for being on the top. You can use the same URL to appear on mobile or can also use a special domain. Reaching out to potential customers through mobile is a better way to get business as most of the customers are extremely busy now days and mobile is a way they connect to the world. Maximize your benefits through the fast evolving mobile technology.
• Web analytics: The web analytical data gives a complete usage of the visitors to a website.
It is therefore a great mean to know about the visitors and accordingly, to churn out plans.
In 2010, web analytics will play a domineering role in improving your website ranking.
