How Good Are Reciprocal Links

Expert opinion on reciprocal links

Search engine marketers have differing opinions about reciprocal links. Some of them approve of it and advocate on the fact that they work just like any other inbound links.
Others don’t approve and think that these links do no effect the position of a website in the google search results.
The rest believe that there ought to be a threshold value of not more than 33% for reciprocal inbound links.
They feel that links should not be trusted if greater percentage of a site’s inbound links happen to be reciprocal.
However, lots of experts think otherwise explaining that when high quality websites do link to each other, their rankings are not harmed in any way.

High percentage of reciprocal links are normal for some sites

Recent findings by link building experts on top sites have shown that it is perfectly normal for websites to have almost 100% reciprocal links.
Also, with more specific content comes high reciprocity percentage.
Sites based on a specific subject, link back and forth to each other and hence its not surprising that a high number of reciprocal links can also be a sign of high quality.
In this context, if websites were about different topics, then corresponding reciprocal links would look suspicious.

Does your Website need Reciprocal Links for or not?

Consider reciprocal links just as similar to any other link.
It doesn’t matter whether the links are reciprocal or not.
What matters the most is whether the individual link is a good link or a bad link.

A link is considered good if it comes from a website that is related to your website.
You can also link back to that site and this won’t be a cause for any problem.
As long as the links make sense to your website and prove useful to your visitors, everything is quite okay.