The text within your site needs to inspire empathy and interest in those who read it.
Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
Why not give your site the best chance possible of converting your site visitors to customers by learning how to write powerful and effective copy? Our Web Site Copywriting course* will teach you how to write copy that describes your products and services appealingly and entices a reader to purchase or sign up.
At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Your tutor for all WSC training courses is well-known industry expert Kalena Jordan.
Our WSC Training Cours is:
For persons serious about a career in Search Engine Optimization,
there is also our Certified Web Site Copywriting Pathway .
Below is a summary of lesson topics studied throughout each WSC course:
- Lesson 1 = THE Most Important (and most overlooked) Aspect of Copywriting
- Lesson 2 = Discover What Copy Type Fits Your Target Audience Best
- Lesson 3 = Guess What? Men and Women Are Different!
- Lesson 4 = Writing to Please Everybody
- Lesson 5 = Headlines – The Beginning and the End
- Lesson 6 = Features vs. Benefits vs. End Results – Do You Really Know the Difference?
- Lesson 7 = Making an Emotional Connection
- Lesson 8 = The Power Points of Your Copy
- Lesson 9 = A.I.D.A. and the Buying Process
- Lesson 10 = Closing the Sale with Powerful Calls-to-Action
- Lesson 11 = Search Engine Optimization – Copy Is Crucial
- Lesson 12 = Advanced Techniques for Natural SEO Copywriting
- Lesson 13 = Optimizing Video Content
- Bonus Lesson = Final Thoughts
To Oder Our website copywriting 101 click here
