Are you thinking about running an
advertising campaign on the
pay-per-click search engines?
Want your site to appear in the
“Sponsored Matches” at the top of
the search results in Google or Yahoo?
Not sure where to begin or what’s involved?
Then our Pay-Per-Click Advertising
Starter Course is for you!
Ensure your advertising campaign is designed for success
from the very first impression.
Our Pay-Per-Click Starter course will give you the knowledge
necessary to set up, monitor and maintain a successful campaign to promote
your web site on the pay-per-click search engines and their network of partner sites.
If you are already familiar with running pay-per-click campaigns, we recommend you take our Pay-Per-Click courses.
Your tutor for all PPC training courses is well-known industry expert Kalena Jordan.
We have two PPC Training Courses to choose from:
For persons serious about a career in Search Engine Optimization,
there is also our Certified Pay-Per-Click Pathway which combines PPC101 with PPC102 and another elective course.
Below is a summary of lesson topics studied throughout each PPC course:
- Lesson 1 = An Introduction to Pay Per Click Marketing
- Lesson 2 = Pay Per Click Campaign Preparation
- Lesson 3 = An Introduction to Google AdWords
- Lesson 4 = How to Set Up an AdWords Account
- Lesson 5 = An Introduction to Yahoo! Search Marketing
- Lesson 6 = How to Set Up a Yahoo! Sponsored Search Account
- Lesson 7 = Keyword Research for PPC Campaigns
- Lesson 8 = Ad Copy Creation for PPC Campaigns
- Lesson 9 = Landing Page Creation for PPC Campaigns
- Lesson 10 = PPC Campaign Conversion & ROI Measurement
