Getting high listings on Google does not require a perfect website. Just make it better,
when compared to your competitors’ websites. Your website will be clicked on, only
if you can make it slightly better than your competitor websites. Optimize your web
pages for the right keywords, then allow the quality of the backlinks to make the difference.
Here are top tips to help you surpass your competitors.
- Locate who your real competitors are
The websites that rank high for your keywords are your real competitors. This is what
you are to do: use Google to carry out a search on your keywords (at least five of them),
then write out the links or URLs of the sites that have the best rankings for the five keywords.
These five URLs are the your potential competitors. - Find out the PageRank spread of linking Webpages
The PageRank number displayed on Google’s tool bar is an imperfect metric. However, this
number can still be useful in discovering the secret behind the higher ranking of certain websites;
while others are left out.You can search out the sites that link to your competitors’ sites and notch
up the Google PageRank of each page. Certain providers have link managers that sort the sites by PageRank.
If you find out that there are more backlinks from high PageRanked web pages to your competitors’
sites than that of your own site, you can hire services from some of the available providers to
generate higher PR links. - Do some analysis on your Competitors’ backlinks
Find time to analyze the number of links to your competitors’ sites that have your major keywords.
You can accomplish this easily using the link manager feature of some market providers.Once you key-in the action, IBP will display the web pages linking to your competitors’ sites and will
also reveal the anchor text of these links. To find out if your anchor texts are incorporated, sort the
displayed sites by anchor text.You need to have more inbound links on your site (than your competitors) that feature the keywords
you desire to rank high. - Analyze the high level domains of the linking web pages
When targeting Google versions such as Google.co.uk, there should be more backlinks in your
website – from sites that employ the matching top level domain – than the number acquired by
your competitors..
Google pays attention to websites that link from related sites. Thus, if you market phones, make sure that you
link from sites selling phones as well. It is also needful to check your site’s content for compliance with Google’s
most recent ranking algorithm using Top Optimizers listed by several providers.
