Towards the tail end of 2010, there was massive
media coverage on Facebook Likes – a signal that
Facebook Likes would spread like wildfire in 2011.
We are now in 2011 and quite rightly are witnessing
a massive awareness and clamor about Facebook Likes.
By all indications, Facebook ‘Likes’ has come to stay.

Facebook Like is just a score that friends or people can view and share – for the purpose of achieving viral
marketing of a particular service or product. Businesses are getting increasingly aware of “Likes” and how
powerful they are in building an online business.

Presently, Facebook Likes have become officially more important to Google and other search engines’ search
result pages and rankings. Also, there are whisperings that “likes” are beginning to measure up as a form of
backlink.

Every online business would be concerned on how to increase their business Facebook Likes this year.
Facebook is the social media platform with the largest number of active and passive users. Building a reputation
on Facebook means a whole lot to any online business.

Here are top tips on how to increase your Facebook Likes:

1. Send request to people via email and ask them to like your Facebook page. This is a basic but effective technique.
   Of course, most of your friends and family members would love to like your page. These people may not all be
   your target audience, but this can help to enhance the legitimacy of the whole thing.



2. Incorporate your Facebook URL anywhere possible – on your site and blog. Include a URL or an icon to your
   email signatures and business cards. Also, include links from other social media or business platforms such
   as LinkedIn. A link to any of your present or past presentations would be a great idea as well.
3. Embark on cross-promotion of your Facebook Page on your other social media accounts – Twitter,
   LinkedIn and even your personal Facebook Page.
4. Integrate a Facebook Like box on your blog, so that those that already “like” your page will be visible to others.
5. Consider putting up a Q & A on your Facebook wall. Ensure that the answers are from experts on each given
   question. If such expert is popular, a lot of people are likely to come to your page as a result. Even the Q & A
   on its own is powerful enough to draw people to your social media page.

Indeed, Facebook Like has come to stay and would give your business a leap when you generate quality ‘likes’.

Ecommerce conversion is basically focused on design, the way a button is placed as well as the ability to checkout with ease. However, the process only begins immediately as a visitor lands on any given webpage. This explains the importance of textual content.

These top rules on applying text on e-commerce website will welcome new visitors to your site, get rid of confusion and would supply information about what visitors need to know about your offerings.

1. It’s Wrong to Assume that Customers are Knowledgeable About Your Products
   Features such as FAQ (Frequently Asked Questions) as well as customer service features are quite needful – these are supporting pages and provide descriptions about your product. Choice of word is also necessary in teaching visitors about your product, just the same way as it helps in search engine ranking.
2. Give definition of Contractions and Acronyms Used
   This is very needful; as popular as you think some terms are, there are those who are just hearing them for the first time. For instance, if you are dealing on computers, you can write ‘Read-Only Memory’ in bracket so that a newbie in computer terms would not be confused when you use ROM.
3. Organization Names and Special Terms Should be Clearly Spelt Out
   The abbreviations should be in parenthesis, while the names should be fully spelt out. Majority of the online magazines and newspapers stick to this rule; thus, visitors are more conversant with this method.

Also, define special terms clearly and in short, easy manner. You can employ features such as indents, boldface, parenthesis etc. to highlight on such terms. Also, short descriptions using the keywords would be helpful. Again, if there is need to define a particular term’s process in details, you can employ a separate message page, using a popup-link. Also, a full tag description at the foot of the page would be okay – don’t forget to always use layman ’s terms.

1. Don’t Forget the Search Engines
   Use common search terms in order to facilitate search engine crawling of your ecommerce pages.
2. Don’t Ignore the Common Questions that Shoppers Ask
   This is particularly important if such questions have been repeated over and again; in such case, address those questions on your site for all to see.
3. Take a Step Further Beyond the Manufacturer’s Content
   The content supplied by manufacturer is insufficient. It is quite possible that your competitors could be using the same verbiage – so, go out of your way to provide more unique details.
4. Don’t Forget to Publish Feedback from Customers
   Testimonials, reviews as well as customers’ comment are an essential part of your site content. A lot of people rely extensively on what others are saying about you and your products – particularly if the reviews are genuine.
5. Blog Posts
   This is one of the effective strategies for sharing information and generating massive traffic to businesses online.

Take advantage of these top strategies today!

Upload image for better traffic

It is said that, in order to stir emotions, visual stimulus is better than any other stimulus. The same is the case for internet marketing. You can get more traffic and visitors to your website if you put images on your webpage. The moment there is an image for your product, you will get more business. Remember that an image on your webpage will automatically put your website on the top of the search result. This is because, image results are always displayed first on the Search Engine result page. The moment a visitor clicks on the image, he is directed to the website.

Optimize your image for better results

Now that you have decided to put an image for your product, you should strive to optimize it. The image optimization is very important to have a good response to your website. You can improve the chances of getting more results by taking these few simple steps.

•  The first thing that you must do is to use a name for your image file corresponding to the keyword of your webpage. For example, if your webpage is about magicians, the file must contain the key word i.e. magicians in it. It is even better if you can be explicit in the file name and use hyphens to separate the keywords. For example you can name the image file as magicians-in-brisbane.jpg

•  Try to use descriptive text for Image Alt attribute. The keywords should be same for the name of the file and the Image Alt attribute. In the above example the image alt attribute should be “Magicians in Brisbane ”.

<img src=”magicians-in-brisbane.jpg” alt=”Magicians in Brisbane ”>

•  Beside the Image Alt attribute, you should also use the Image Title attribute. This will make your image more optimized and will be easily visible to any one clicking on the keyword or the image. For this, you have to write the command as:

<img src=”magicians-in-brisbane.jpg” alt=”Magicians in Brisbane ” title=”Magicians in Brisbane >

•  The position of textual content also determines the optimization of image. The image and its content should be placed as close by as possible so as to have better search result. The content and its position are very important for the image to relate to the content of the website.

•  The Google search page features the bigger images on the top and then the other images in descending order. Therefore, it will be a good idea to have a bigger image so that it is featured at the top of the search engine result. You can use Width and Height attributes in the tag of the image to show the size of the image. Your command will be

<img src=”magicians-in-brisbane.jpg” alt=”Magicians in Brisbane ” title=”Magicians in Brisbane ” width=”600” height=”400”>

•  The rest of the website should be optimized through unique content, keywords inbound links and other optimization tools.

Here is a very interesting youtube video which explains Social Media in Plain English