Getting your site to the top of the search engine results pages will get you more visitors to your
site. That is without question. Actually accomplishing this though, will take a little work on your
part so you will need to know how best to do this and save yourself as much time as possible
in the process. Having some one-way links in place that will direct traffic to your site will help
you, but you will first need to know how you can do this and what sites to approach that will
build these links in for you.
Consider a well written press release
Press releases should be your first port of call. They might be a little dearer to use but you can
expect great results. If you have a well-written, high quality press release written for you then you
can expect an increase in your traffic, and to have your site marketed in very specific places, like
sites that are directly related to what you do. The press release will include a link to your site that
will take people straight to it.
Encourage informative sites to refer to you
Getting other sites to use your site as a reference link and include one-way links that take people
straight to you, will boost your ranking in the results pages. You could approach Wikipedia or other
related informational sites and inform them about your site and its content.
Get .edu and .gov sites to link back to you
If you can manage to get educational or authoritative government-related sites to use you as a
reference link or a further-information site then this will give you an increased credibility and
encourage users to visit your site. This will shoot you straight to the top of the pile because not
only do people visit .edu and .gove sites frequently, they also trust their content. If you went to
a school or worked with people that have these websites then encourage them to include a link
to your site.
How about how-to sites?
There are still some worthwhile and credible how-to sites that exist out there so if you can write
a decent and relevant how-to guide for your site then it is possible for it to be included on one of
these websites through a one-way link to you. If you can achieve this then Google should pick you
up straight away so that you appear on the first page of the search engine results.
The power of social networking sites
Use the power of social networking to your advantage. People trust their friends and so if one links
to your site, people will follow. Create a page and start creating interest. It will be easy for you to
start to build up the number of people you have that are interested in your site and link to it.
Use your memberships
If you have any professional memberships in place then use them to your advantage. Ask them to
include links to your site for others to visit. If you provide good testimonials for other services then
ask for them to return the favour by including a link to your own site.
Use your own embedded content to create one-way links
If you use embedded software and links to videos etc. then you can build in links back to your own
site. This is a great way to create opportunities for you to manage your own one-way links.
Start to blog on relevant sites
Comment and blog on related sites. Receive Google alerts to tell you when a related site is posted that
is relevant to your keyword or phrase. Have a look at these sites and if you think it is worth it, post a
comment or blog and include a link that will direct people back to your site.
If you can follow these general hints then you should be on track to get your site to not only the first
page of the results, but the top of the search pile too!

