There are several aspects to Google’s Panda update, but one thing is certain:
Google is concerned with signals of trust, influence/authority, as well as real branding.
If you own a website or business, what steps can you take to send Google these signals?

Here are a couple of ideas that work.

Indulge in Public Speaking
When you are a public speaker, Google will see it as a signal that your source is trusted as well as
authoritative – having nothing to conceal. Your business name and domain on the web are signals
to Google that you are speaking. It doesn’t matter where you are speaking – industry conference,
community college seminars etc, there will always be a page that lists who is speaking. Usually,
such pages will provide you with a link. The citation of your domain counts anyway, whether or not
you get the link from the platform you are speaking from. So, you are not wasting time researching
and preparing for those quality talks you deliver, it pays off well.

Blogger Linkup
This is a daily email newsletter. Each day, there is email going out of blogs seeking to get guest posts,
as well as bloggers searching for sites that would accept them. Well, the entire truth is that this doesn’t
generate desirable response at times, since a good number of the sites seem to be somewhat dodgy – so
consider it critically before showing your commitment. One of the mighty errors with a good number
of guest articles is the repeated use of same bio box. This results in unnatural focus on inbound anchor
text. Ensure that you do not form part of this mistake.

HARO – Help A Reporter Out
Have you heard about Help a Reporter Out? This is a daily email list of reporters searching for experts in
different industries that would interview or quote for stories project. Obviously, you may not stumble on
a request from big name magazines and dailies such as the New York Times; however, there is still high
value placed on up-coming dailies and magazines, or industry-specific journals and magazines.

Press Releases
If you are regularly doing things that are press-worthy, it is likely you are sending out press releases about
such things. An example of press-worthy event is creating science project PDFs for an institution. If you
happen to get a guest blog post related to the project, don’t forget to link to it or mention it there. This way,
you can maximize content that you spent a lot of resources on (money, time). Now, you do not need to bother
about link equity passing of the press release – just see the links as directions or pointers. Once people stumble
on your press release and click on your link, search engine will definitely index them. Thus, it is recommended
that you place up to two deep links on your press release.

Consider Educational Links
Speaking generally, educational links known as .edu sites are seen as having more trust and are more authoritative
compared to any other site. One of the best ways to generate links from educational sites is to create valuable and
relevant content or project to .edu websites. If you are not skillful enough, pay a high profile writer to create a
valuable content that would attract the attention of professors, teachers and top professionals. Place the content
on a special template and do not include any ad or commercial links – if possible, turn the content into an encyclopedia.
Make the content downloadable by putting it in PDF format.

The major focus here is “List Building Automation”. This is going to be a great system
for those who really want to build solid online business. On the other hand, if you love
taking chances, you may not benefit from this system.

As you explore this overview on List Building Automation system, it is up to you to
decide whether or not the system is for you.

Permission-Based Email Marketing

This overview was curled from a video system created by Matt Callen. Going by the content
of the video, one would conclude that the entire thing should have been called “Business
Building Automation” since it is all encompassing, rather than focusing just on “List Building”.

The opening video started with Matt comparing two business models; both business models
generating income online, paid advertising as well as list building. He made huge success at
first through the paid ad business model; however, later on, the business almost crashed
because the model’s reliance on particular services provision by a third party was not sustainable.

Here’s Matt’s comment:

“When the third party you are relying on changes course suddenly, you are left with no option but
to change your own course suddenly in order to survive”.



This business owner has shown that he has what it takes to make nearly any system profitable;
however, by revealing his own overwhelming near-failure via the initial model, he was compelled
to embark on more broad-based system, which is also robust.

This business man is Matt: now, with his experience, the second model that proved more effective
is the subject of this series – the model’s driving force is a solid list.

Building a Solid List

Matt explains that, building a solid list is the sole way to achieve reliable income stream. It is also
the best way to build an asset whose growth would not be obstructed by changes that take place within.

It appears that the big players such as Google and Facebook are likely to change. The outcome will
impact the way you generate your list. However, if you have a strong list of customers, you will not be
affected while trying to acclimatize to the changes in pricing structure. Prominently, the list building
techniques can be broad and it is possible to have your lead gathering spread across a good number of
systems – including certain internal systems for lead gathering. Consequently, no changes made by
these big players will affect your list growing on the web.

Through experience, Matt has realized that several systems for generating online income can bring in
quick bucks. However, this is not sufficient – Matt believes that it makes no sense if such system can cause
your source of income to vanish suddenly, it’s simply a poor and devastating system of running a business.
This is because it is difficult for you to envisage that the source can suddenly vanish since you made it so fast.
At last, when the reality of the crash comes staring you on the face, it will all feel like being left with a hangover.
The worst is that the entire business will be created from the scratch, making so much effort to discover the
next online hit. The truth is that this one will also dry up eventually – so, do you really want to be operating
in such a manner and for how long?

The entire focus of Business Building Automation is to build up and protect a strong list of clients who will
ultimately become loyal to your business.

Tweeter is no longer something new. Today, everybody knows about Twitter;
your folks, friends and even grannies are all twitting. If you have an online
business, how can you take advantage of Twitter to grow your online business?

Here are tips and tricks that work.

Real Photos Count a Lot
Social platform users prefer to connect with real faces, not logos or some images.
So, use your real photo in your Twitter page instead of company image or logo.
Besides, using a business logo would only create the impression that it is all
about boring sales tone, this is a huge turn off for most social network users.

Your Bio LineYour bio line comes before your tweets; people would want
to know if you are worth following through your bio line. Remember, only 160 characters are available for your bio line, so don’t blab, ensure that you maximize it. Avoid using a sales pitch or making it spammy. Just use the right words to describe yourself and your business. You can also include the URL to your blog or website.

Tips on Getting People to Follow You on Twitter
Your email list or business contacts serve as viable tool for achieving twitter following. If these people are Twitter users already, invite them to follow you. Include your Twitter URL on your site, in your email signature as well as blogs – you are indirectly asking people to follow you on twitter. Other places you can incorporate your Twitter URL include your flyers, business cards and other conventional business materials.

A helpful thing to do is to register at twellow.com for free – this is the Yellow Pages of Twitter users. You will be listed in a Twitter directory in your business niche. Take advantage of every opportunity to spread the news about your presence on Twitter. Include your Twitter URL in your Facebook page and get the link spreading as you share it for your friends on Facebook.

The most beneficial following on Twitter is when you follow the authorities as well as regular Twitter users in your specific niche. This will help you to know how you can enhance your result and you will get to interact more with like-minds.

By nature, humans are very curious. They would want to know who is following who, so they will regularly follow the links to know the caliber of people following those in their niche. Thus, concentrate more on seeking followers who share the same business line and interest with you. Don’t be passive, be part of the conversations and give your own advice.

Establish yourself as an authority in your niche and watch followers flow naturally to you.

Facebook has recently commenced the rollout of a new
technique that mines a user’s conversation and delivers targeted
ads based on the content of these conversations, its estimated this is currently
being employed on approx one percent of all users accounts globally.

Ads targeted to the specific likes and interests of the user
This method analyzes the chat and status updates and finds any words that
relate to a brand name or product in any way.
This method is basically created to deliver ads that are targeted
to the specific likes and interests of Facebook users.

Triggering a facebook ad type based on word associations
Let’s suppose that a person has updated his Facebook status and used the word
Holidays in some context in their update.
This word might then later trigger an ad related to an ad with offers from holiday companies.
This method is expected to be much more accurate and to-the-point for the users but the
chances that it to be misleading or inaccurate are also there. There were about 6 million users
who tested this new system and the results were amazing. Any word that they used became the “target”
for the system and it generated an ad against it.

Good news for companies who are advertising on Facebook
If you use the word “ice-cream” in any of your conversations, an ad related to any of the ice-cream
companies will be shown to you in real-time. This system is expected to generate much more visitors
for the companies who are advertising on Facebook.

Better targeted and in real-time.
It is not the first time that Facebook is delivering targeted ads, but this time,
they are even better targeted and in real-time.
In previous trials a large percentage of Facebook
users reported that they rarely notice ads because they were to heavily involve
in either online chat and other related activities.
Perhaps improvements in the relevancy of these new ads will buck this trend.

Its claimed that click through rates on facebook are as low as 0.051%, these are especially low
compared to industry averages.  Therefore it’s very possible more relevant real time ads
will improve on this performance in the future.

Google announced that they started to use site speed as one of the 200 signals that influence the position of a website in the search results:

“As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed.
Site speed reflects how quickly a website responds to web requests.

We’ve decided to take site speed into account in our search rankings.
We use a variety of sources to determine the speed of a site relative to other sites.”

Will your website rankings drop?

Google’s Matt Cutts says that the change will affect only some websites:

“Fewer than 1% of search queries will change as a result of incorporating site speed into our ranking.

That means that even fewer search results are affected, since the average search query is returning 10 or so search results on each page.

So please don’t worry that the effect of this change will be huge.
In fact, I believe the official blog post mentioned that ‘We launched this change a few weeks back after rigorous testing.’

The fact that not too many people noticed the change is another reason not to stress out disproportionately over this change.”

While 1% does not sound much, it can be a problem if your website belongs to the pages whose rankings will drop.

At this time, Google’s new site speed signal only applies to visitors searching in English on Google.com.

How to keep your web pages listed in Google search results

There are several things that you can do to improve the speed of your web pages:

1. Choose a fast and reliable web host with a good connection to the Internet. A “cheap” web host could cause problems.
2. Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load.
3. Compress your JavaScript code to make the JavaScript file smaller.
4. Combine external CSS files into one file and compress your CSS files.
5. If your web server supports it, enable gZip compression (your web host can do that for you).
6. Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web.
7. Put tracking codes and other JavaScript snippets at the end of your web pages.

The faster your web pages load, the more visitors of your website will be able to see the contents of your pages. Web surfers are impatient people. The average web surfer wants immediate results.

Page speed is not Google’s most important ranking signal. The end of Google’s page speed announcement contains a very important sentence: “While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page.”

It is important to optimize the speed of your web pages but it’s also important to optimize all other elements of your web pages if you want to be listed on Google’s first result page.

A lot of business owners are insistent on offering unique services to their customers. But some of these business owners are experiencing a difficult time in fulfilling their practices and in getting more clients. These set of businesses have also observed and confessed that the reason for such hardships that they are experiencing is based on marketing.

Eventually, when these businesses are asked to give a description of their preferred customers or target audience, their responses or descriptions are usually general and extensive; you will hear comments such as “I’m really interested in dealing with customers or entrepreneurs who have good virtues such as kind-heartedness, courteous, loyal and also humorous”. A good number of them also added financial stability as one of the qualities they desire in potential entrepreneurs or clients.  This description may sound perfect, isn’t it? But it will amaze you to know that this description is flawed.

Of course, the next question ringing in your mind is “why is this description flawed?” The answer is quite simple, it is not just specific. On many occasions, my response to their aspiration on a dream client will be “Go to your telephone directory and look at the yellow pages listing that have the heading Kind Entrepreneur or Loyal Entrepreneur”. They are bound to come back disappointed.

With this discovery and realization of the vagueness of their ideal entrepreneur, they will start seeking for and working on the process of finding the best suited customers in their target market. They do this by determining the demographics, income, industry etc. In essence, the more specific these business owners become in their description of ideal client, the easier and effective their marketing becomes. They were encouraged to determine as many specific features as possible in order to be more realistic with their goal and desire of an ideal client. With this new process of working out who their ideal clients are, they will be able to say where their clients can be found both online and offline, the kind of materials they read, their hobbies as well as the group they associate with. The reason for this exercise is to aid these business owners to locate where they can get names and contact information as well as lists of individuals who exist and are living, who can constitute a member of their target audience and can be called, invited for meetings and send mailing or email to.

As soon as they collate the specific information about their target audience, the next strategic step is to determine at least five top challenges of the target audience.

Specific Marketing Challenges

• Pinpointing what business you are actually in
• Determining and refining your target audience with very exact descriptors
• Working out how to locate members of your target market
• Providing insight into the advantages of working with you rather than the characteristics of the services you provide and also about what distinguishes you and makes you substantially unique so that they should work with you and not the other person
• Working out the technique to creatively and cost-effectively promote your business to your target audience on the internet.

You need to take out quality time to find out the top challenges for your prospective clients. And if you cannot find out what these challenges are, you can ask members of your target audience. As soon as you identify these challenges, channel all your marketing strategies and efforts around it. You can extend solution to these challenges on your website through the articles you write, the speeches that you deliver, your business card, your brochures and flyers as well as your conversations with would-be prospects. Your target audience has to identify you with their pain and are ought to believe that you have what it takes to relieve that pain.

It is one thing to learn about the secret of online marketing (as you have been rightly taught here), and another thing to take action and harness the effectiveness of what you have learnt. It’s up to you to take your business to another level.

Internet network marketers have a notable opportunity with social network marketing. The outburst of social networking websites in huge numbers has resulted in a crazy rush of marketers competing for web traffic. It is important for online marketers to structure a plan with a firm approach in place; this will help them make the best use of their presence on these sites. Proper use of these sites results in huge web traffic to lay hold of pages and blogs.

Social sites are informal in nature and can get uncontrollable. But a good internet marketer can use these websites for socializing as well as for subsequent marketing. When making use of many of the social media sites, well spelt-out objectives have to be put in place in order to build a successful business on the internet.

Top 5 Success Steps to Social Network Marketing

1. What is the essence?

Set up your targets and create a business plan structure in advance. It will be much easier for you to maintain focus and substantially reduce time. On a good number of occasions, the goal is quite straightforward; pull more traffic to your page and blog. By starting out with “substantial result” in mind, you will fully maximize your time online and obtain excellent results.

1. Determine Your Niche

Clearly pinpoint the niche that you desire to concentrate your efforts on, and subsequently target individuals in that identified niche. Since social networks stand for people from different walks of life, there is a need to be specific with your target. Focus on prospects that have shown substantial interest in your product or service. It is important to concentrate on where the catch is. Identifying and sticking to your niche will help you to effectively build your business

1. Avoid infuriating potential customers

One of the ways you can be annoying is to spam people. The greatest mistake you can make is to get a new connection and start pitching your business opportunity from the jump. This technique is different from the point of social network marketing. You should bear in mind that those individuals identify with you in business and not your company. To this end, it is necessary that you put in quality effort in building value for yourself.

1. Interaction

Make comments on blog posts, start conversations and be as social as possible. Make every effort to do it the right way and the chances for huge traffic to your blog and capture pages keep multiplying. Again, you need to begin conversations; you need to be all out in interacting with people. This will increase the chances of you being accepted. Social network sites are immensely beneficial for social network marketers; however, you must ensure that you pay your dues and completely devote your efforts to establishing valuable relationship at the onset.

5. Adding Value

Endeavor to add beneficial posts as well as links. Your major concentration at the initial stages should be on adding greater value to your prospects. One of the best ways to achieve this is by including informative contents in your business website. Ensure that all pieces of information you are posting are what will immensely benefit the viewers. You need to give before you receive. You will achieve customer loyalty quickly when you give out quality content. A daily quote or other interesting links that matches your niche is an excellent way to keep up high enthusiasm and interest.

Evolutionary marketing wonders

It took 38 long years for the radio to reach out to the figure of 50 million listeners while it took pre-cable TV 13 years to reach the same number of people. It is not a surprise that the internet reached out to 50 million people in 4 years. But it is quite amazing that FaceBook took just less than nine months to add over 50 million users.

Simple marketing tricks can turn historical

With an amount lower than $1000, you can launch a viral marketing campaign with high chances of reaching out to millions of people swiftly and without much effort. For instance, Burger King released an interactive video on their mini website featuring a man adorned as a chicken. They structured a message bar where you can input a command that will make the chicken-like man to jump, run, dance or even play dead. This creativity was so much loved and embraced by people and just in less than 48 hours the site had 1 million hits and a colossal 8 million by the week end!

Orlando Florida’s Universal Studios launched a fresh attraction hinged on the Harry Potter series. Rather than going for costly ad through mass media, Universal joined forces with J.K Rowling to give a unique webinar to the best 7 Harry Potter maven fans. Subsequently, the 7 maven fans communicated their news on forums and blogs with great vigour and interest. The media caught hold of it and went with the story. However, Universal established a micro site for the media and bloggers to find out additional information about the park’s new attraction. Within a couple of weeks, this viral marketing strategy disseminated the news from few people to more than 300 million people, certainly, it is helpful when you’ve got a reputable base of Harry Potter fans.

Interactive advertisements are the order of the day

Currently, there is migration from push ad to pull; this is to enable users with better access, input and control – based on trust. In the last decade, the media as well as the information technology industries have been moving from a conventional push ad environment to pull ad (interactive ad). The days when advertising content dominated is being translated into a process of democratization – a process where superior content is interacted by rating it or sharing it. The process offers consumers with better control and influence to recommend products and services to their peers. The end result is that trust is being created between the customer and the seller. Trust is an important element in business that achieves loyalty and repeat business building.

Trust is a vital element that seals the relationship and it is established by enabling an interactive participation in the process of communication and collaboration. The recommendation of a good pal is very powerful and also trustworthy. With a blend of your imagination and creativity, you can use viral marketing techniques within social media channels to attract the interest of innumerable number of people. But you need to understand that capturing the interest of people is part of the mission, the other part is more challenging; and this is the conversion of their attention into real sales as well as sustaining the conversion for a substantial period of time. This is where the

Of course, everyone knows that social media has turned to be a very vital public relations and promotional tool. One of the best benefits of using social media is that it offers you to monitor your brand. To discover the frequency of mentioning your company, the search engines in Twitter or Facebook will be quite helpful. Applications that are capable of delivering the information in real-time to your desktop have been developed.

On the other hand, this form of information actually just tells you about the visibility of your brand but does not give any information about people’s perception of your brand. If you desire more exact feedback, there is the need for you to get proactive. You can use social media to pull together exact information concerning your business, new products as well as services from the potentially prospective clients. It is also a powerful tool for gathering precise information about the effectiveness of marketing campaigns and other issues.

Ways to Harness the Power of Social Media

Here are some ways of taking advantage of the social media to collate comprehensive information about your business:

• Post a survey using your Blog or website: Survey has become popular on a good number of websites. When you log on to a news site, you may come across a survey about your preferred sports team or movie; indeed, survey is a means of getting a lot of information about those who visit sites. Feedback forms have developed from the mere cards you receive in restaurants to brief surveys on websites, and it is quite easy to get them adapted for use in the absence of programming knowledge.

A specific service that enables you to create any type of a form is WuFoo; with this service you can create variety of forms such as open-ended questions, polls with radio button or multiple choice questions. As soon as you create survey, you can simply use the cut and paste function to embed it on your blog or website. Besides, you can sign in to your WuFoo account to obtain instant reports on the result of your questionnaire or survey. It is also possible to bring your polls up to date as you go.

• Generate a Facebook Poll: A lot of companies in recent time are increasingly becoming aware of the impact of a facebook page. Giving access to the innumerable number of users all over the globe with Facebook is about the simplest but fastest ways to reach a wide audience. Perhaps your business or brand is already having a Facebook page; it will be a good idea to include applications in order to keep your pals involved and keen on your brand. When you incorporate applications such as polls to your Facebook page, you are not just getting information from your friends but they are at the same time passing across their interest in your brand to their other friends. The import of this is that you have a perfect opportunity to collate information and also raise the number of your audience.

• Take Responsibility: With social media, companies are provided with low-cost and effective techniques for collating information from consumers. It is easier for you to post information about your forth-coming products and/or services and you can get a large audience informed about your brand. Embarking on market research has some challenges and there are certain disadvantages that accompany the use of social media to carry out market research. For instance, as you post sensitive information about your brand requesting for feedback from customers, this may as well reveal some of your strategies to your competitors. As a result, your social media market research should be structured in such a way that it gets you the required information without revealing any sensitive information about your business

In recent times a trial was launched within the confines of the cities of San Jose and Houston. The trial is for an innovative ads feature in local search, which enables business owners to improve their listings. Having generated huge curiosity, this medium is being utilized to further enlighten those who are enthusiastic to know more about this feature.

The improved listings enable business owners to lay emphasis on a feature of their Local Business Center listing – which they perceive as an excellent offer for their customers. Those who own businesses can opt to improve the manner of the appearance of their listings in search results; they can achieve this by incorporating a link that customers can follow directly to their website, videos, photos, directions, coupons, reservations signup or menu. For instance, if someone who owns a deli, perceives that the large assortment of imported cheeses actually distinguishes her deli, it will be wise to give prospective customers a fast way to view the menu on the business website. Such deli owner may rather link a prospect to a photo on the display case. Consumers who explore this applicable information will find it easier to make decision as a result of the information they accessed.

The enhanced business listings discussed above are simple and clear-cut techniques for businesses to highlight information that could be already be existing on their websites or Place Pages, and to link with keen, locally-based prospective clients or customers. At the time your listing is displayed in your Google.com search results, the improvement will also show up along side with it. The improvements do not negatively impact the ranking of the LBC listings; undoubtedly, we point out the aspects of the search result that are sponsored.

It is anticipated that this feature will be quite helpful to those who own businesses as well as users. To this effect, a close monitoring has begun on this feature and necessary changes will be put in place soon. Depending on the first results, it can be extended to more areas.